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Mokaddes Ahmed Dipu
Assistant Professor
Department of Agricultural Economics and Social Science
Faculty of Veterinary Medicine


About
Qualifications
Honours
Publications
Funding


Mokaddes Ahmed Dipu is currently in study leave to pursue his Master of Agribusiness degree under Prime Minister Fellowship at the University of Queensland, Australia. He earned his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) degree in Marketing from the University of Chittagong. He also completed three international exchange programs in Political Economy, Cross Culture Management and International Business Management at Hong Kong University, Siam University and Burapha University respectively during his graduation tenure. He earned his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) degree in Marketing from the University of Chittagong. He also completed three international exchange programs in Political Economy, Cross Culture Management and International Business Management at Hong Kong University, Siam University and Burapha University respectively during his graduation tenure. 

Prior to joining CVASU, he worked for Unilever Bangladesh Ltd. and Airtel Bangladesh Ltd. for 4 years. While working in distribution, customer development, and indirect sales in different MNCs, he found his passion for teaching and he grew a special interest in applying corporate learnings in the agribusiness sector. Consequently, he joined an agriculture-based specialized university as a faculty member with teaching and research responsibilities. His research interests include smallholder farmers, agribusiness management, agribusiness marketing and ICT, value chain management and distribution. His teaching philosophy comprises six guiding principles: 1) Respect, 2) Accountability & Responsibility, 3) Bias for Learning & Action, 4) Building Talent & Team, 5) Pioneering and 6) Integrity. 

Mr Dipu writes to this blog www.mokaddes.blogspot.com to share his ideas and thoughts for society. He can be reached at the email address- smmadipu@cvasu.ac.bd


Research Interests

Agribusiness Management, Agribusiness Marketing & ICT, Value Chain Management and Smallholder Farmers



Research Interests



Experience


Teaching
•   Assistant Professor in Agricultural Economics and Social Sciences, Chattogram Veterinary and Animal Sciences University from Feb. 10, 2019 to Present
•   Lecturer in Agricultural Economics and Social Sciences, Chattogram Veterinary and Animal Sciences University from Oct. 5, 2016 to Feb. 10, 2019

Administrative
•   Territory Manager in Customer Development, Unilever Bangladesh Limited from Dec. 18, 2013 to Oct. 5, 2016
•   Territory Manager in Indirect Sales, Airtel Bangladesh Ltd from Sept. 18, 2012 to Aug. 14, 2013


Contact

Email:   smmadipu@cvasu.ac.bd

Cell Phone:   +61480243921

Find Me on..

Qualifications


Educational Qualifications

2012     MBA in Marketing, University of Chittagong, Bangladesh

2011     Bachelor of Business Administration, University of Chittagong, Bangladesh 


Trainings Received

Conference and Workshop

2020:    Leadership Conference by UQ Science [2-day]

2020:    Negotiation skills and difficult conversations [1-day]

2018:    Teaching-Learning Strategy by Institutional Quality Assurance Cell, CVASU [2-day]

2017:    Curriculum Development Strategy by Institutional Quality Assurance Cell, CVASU [1-day]

2011:    ‘Inspiring the Future Minds’ by Marketing Guru Philip Kotler [1-day]

 

Professional Training

2018: Feasibility Study and Academic Research by SME Helpline Bangladesh Ltd (4-month)

2018: Teaching Methods and Techniques by Institutional Quality Assurance Cell, CVASU (1-week)

2014: Frontline Leadership Development Course (FLDC) by Focus Adventures (Unilever’s Learning Partner)-1W

2015: Negotiation Skills by TACK International (Unilever’s Learning Partner)-(1-week)


Others

2010: Short course on Political Economy at the University of Hong Kong

 

2009: Short course on “International Business Management and Cross-Culture Program” at Siam University, Bangkok, Thailand and Burapha University, Chonburi, Thailand


Honours


Acedemic Awards

2020     Dean's Commendation for Academic Excellence in Semester 2 by Dean, Faculty of Science, UQ

2019     Prime Minister Fellowship awarded by Prime Minister’s Office of Bangladesh


Research Grants

2019-2020: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area- Part 2”, a project funded by CVASU and University Grants Commission (UGC)

 2017-2018: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area”, a project funded by CVASU and UGC


Membership

Member, Toastmaster International since August 2020


Publications


Book Chapter:

2020: Dipu SMMA, Sultana T. Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh. Chapter 24 in Digital Transformation and Human Behavior (pp. 353-367): Springer International Publishing. https://doi.org/10.1007/978-3-030-47539-0_24 

Journal Articles:

2019: Dipu SMMA, Begum MR, Sultana S. Socio-economic, farm and technological characteristics of the peri-urban small and marginal dairy farmers of Chittagong Metro Area, Bangladesh. SAARC Journal of Agriculture. 17 (1):77-91. https://doi.org/10.3329/sja.v17i1.42763

2018: Dipu SMMA, Imam T. Customer response towards Facebook Marketing Communications for purchasing raw milk in Chittagong. Bangladesh Journal of Veterinary and Animal Science. 6(1&2):16-22

2018: Rana S, Rahman M, Dipu SMMA. Farmers’ Perception to Agricultural Information and Communication Centre. Bangladesh Journal of Extension Education. 30(1):73-81

2018: Shiblee AS, Dipu SMMA, Halim MA. Profitability Assessment of Red Chittagong Cattle under Different Farming Practices in Chandanaish Upazilla of Chittagong District. Bangladesh Journal of Veterinary and Animal Science. 5(2):33-39

Conference Papers:

2019: Dipu SMMA, Sultana T. Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh. ItAIS and MCIS 2019, 13th Mediterranean Conference on Information Systems and the 16th conference of the Italian Chapter of AIS, Italy

2018: Dipu SMMA. Veterinary Profession: A non-vet perspective and perceptions. Fourth National DVM Intern Research Conference 2018, Chattogram Veterinary and Animal Sciences University, Chittagong, Bangladesh

Oral Talk:

2018: Dipu SMMA, Sultana S, Begum MR. A socio-economic background analysis of the marginal backyard dairy farmers of peri urban villages of Chittagong metro area. International Scientific Conference 2018, Chattogram Veterinary and Animal Sciences University, Chittagong, Bangladesh

Poster Presentation:

2017: Dipu SMMA, Sultana S, Halim MA. Assessing the attitude towards Facebook Marketing Communications during consumers’ decision making for purchasing raw milk in Chittagong. Annual Scientific Conference 2017, Chattogram Veterinary and Animal Sciences University, Chittagong, Bangladesh

Funding


Project Completed

2019-2020: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area- Part 2”, a project funded by CVASU and University Grants Commission (UGC)

 2017-2018: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area”, a project funded by CVASU and UGC


Supervision


Collaboration