| Mr. Mokaddes Ahmed Dipu |
|
Assistant Professor
Department of Agricultural Economics and Social Science Faculty of Veterinary Medicine |
Despite being raised in a non-farming family, interestingly, S M Mokaddes Ahmed Dipu found his passion for agriculture and agribusiness while working for Unilever. He envisions an academic and research career in agribusiness with a keen purpose of improving the food value chain by alleviating smallholders' and other disadvantaged community growers' plight. Currently, he is serving as an Assistant Professor at the Department of Agricultural Economics and Social Sciences at CVASU.
He completed the Master of Agribusiness program at the University of Queensland, Australia, under the Prime Minister Fellowship awarded by the Prime Minister Office, Government of Bangladesh. Previously, he earned his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) degrees in Marketing from the University of Chittagong, Bangladesh. He also completed international exchange programs in Political Economy, Cross Culture Management, and International Business Management at Hong Kong University, Siam University, and Burapha University.
Before joining his current academic position at the university, Mr Dipu worked for Unilever Bangladesh Ltd. and Airtel Bangladesh Ltd. for four years in distribution, customer development, and indirect sales. He wants to use a multi-disciplinary approach to look at the problems in agriculture using the knowledge and skills he gathered throughout his educational journey and corporate tenure. His teaching and research interests include sustainability, agribusiness management, value chain management, smallholder farmers, and indigenous community. Six values guide his teaching and research philosophy: Respect, accountability & responsibility, bias for learning & action, building talent & team, pioneering, and integrity.
Mr Dipu loves to write blogs (www.mokaddes.blogspot.com) and newspaper articles to share his ideas and thoughts for society. He loves travelling and mobile photography. He also enjoys his engagement with the different student and philanthropic clubs.
| • | Assistant Professor in Agricultural Economics and Social Sciences, Chattogram Veterinary and Animal Sciences University from Feb. 10, 2019 to Present |
| • | Lecturer in Agricultural Economics and Social Sciences, Chattogram Veterinary and Animal Sciences University from Oct. 5, 2016 to Feb. 10, 2019 |
| • | Territory Manager in Customer Development, Unilever Bangladesh Limited from Dec. 18, 2013 to Oct. 5, 2016 |
| • | Territory Manager in Indirect Sales, Airtel Bangladesh Ltd from Sept. 18, 2012 to Aug. 14, 2013 |
| Course Name | Course Code | Department |
|---|---|---|
| Entrepreneurship and Business Management | EBM-401 | Department of Agricultural Economics and Social Science |
| Marketing of Food Products and Business Management | MFP-401 | Department of Agricultural Economics and Social Science |
| Agribusiness and Marketing | ABM-301 | Department of Agricultural Economics and Social Science |
2021 Master of Agribusiness, University of Queensland, Australia
2012 MBA in Marketing, University of Chittagong, Bangladesh
2011 Bachelor of Business Administration, University of Chittagong, Bangladesh
2020: Leadership Conference by UQ Science [2-day]
2020: Negotiation skills and difficult conversations [1-day]
2018: Teaching-Learning Strategy by Institutional Quality Assurance Cell, CVASU [2-day]
2017: Curriculum Development Strategy by Institutional Quality Assurance Cell, CVASU [1-day]
2011: ‘Inspiring the Future Minds’ by Marketing Guru Philip Kotler [1-day]
2018: Feasibility Study and Academic Research by SME Helpline Bangladesh Ltd (4-month)
2018: Teaching Methods and Techniques by Institutional Quality Assurance Cell, CVASU (1-week)
2014: Frontline Leadership Development Course (FLDC) by Focus Adventures (Unilever’s Learning Partner)-1W
2015: Negotiation Skills by TACK International (Unilever’s Learning Partner)-(1-week)
2021 UQ Employability Award, University of Queensland
2019 Prime Minister Fellowship, Prime Minister’s Office, Government of Bangladesh
2019-2020: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area- Part 2”, a project funded by CVASU and University Grants Commission (UGC)
2017-2018: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area”, a project funded by CVASU and UGC
Member, Toastmaster International since August 2020
Journal Articles
Dipu, M. A., Jones, N. A., & Aziz, A. A. (2022). Drivers and barriers to uptake of regenerative agriculture in southeast Queensland: a mental model study. Agroecology and Sustainable Food Systems, 1-25. https://doi.org/10.1080/21683565.2022.2114120
Dipu, S. M. M. A., Begum, M. R., & Sultana, S. (2019). Socio-economic, farm and technological characteristics of the peri-urban small and marginal dairy farmers of Chittagong metro area, Bangladesh. SAARC Journal of Agriculture, 17(1), 77-91. https://doi.org/10.3329/sja.v17i1.42763
Dipu, S., & Imam, T. (2018). Customer response towards Facebook Marketing Communications for purchasing raw milk in Chattogram Metropolitan Area. Bangladesh Journal of Veterinary and Animal Sciences, 6(1 & 2), 16-22. https://www.researchgate.net/publication/336126379_Customer_response_towards_Facebook_Marketing_Communications_for_purchasing_raw_milk_in_Chittagong
Rana, S., Rahman, M., & Dipu, S. (2018). Farmers’ Perception to Agricultural Information and Communication Centre. Bangladesh Journal of Extension Education ISSN, 30(1), 73-81. https://bjee.com.bd/public/editor/show-journal/198
AS Shiblee, SMMA Dipu, & Halim, M. (2018). Profitability Assessment of Red Chittagong Cattle under Different Farming Practices in Chandanaish Upazilla of Chittagong District. Bangladesh Journal of Veterinary and Animal Science, 5(2), 33-39.
Book Chapters
Dipu, S. M. A., & Sultana, T. (2020). Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh. In Digital Transformation and Human Behavior (pp. 353-367). Springer. https://doi.org/https://doi.org/10.1007/978-3-030-47539-0_24
Conference Papers
SMMA Dipu. (2018). Veterinary Profession: A non-vet perspective and perceptions. Fourth National DVM Intern Research Conference 2018, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh.
SMMA Dipu, S Sultana, & MR Begum. (2018a). A socio-economic background analysis of the marginal backyard dairy farmers of peri urban villages of Chittagong metro area International Scientific Conference 2018, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh.
Oral Presentations
SMMA Dipu, & Sultana, T. (2019). An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh. ItAIS and MCIS 2019, 13th Mediterranean Conference on Information Systems and the 16th conference of the Italian Chapter of AIS, Italy.
SMMA Dipu, S Sultana, & MR Begum. (2018b). A socio-economic background analysis of the marginal backyard dairy farmers of peri urban villages of Chittagong metro area. International Scientific Conference 2018, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh.
Poster Presentations
SMMA Dipu, S Sultana, & MA Halim. (2017). Assessing the attitude towards Facebook Marketing Communications during consumers’ decision making for purchasing raw milk in Chittagong. . Annual Scientific Conference 2017, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh.
2019-2020: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area- Part 2”, a project funded by CVASU and University Grants Commission (UGC)
2017-2018: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area”, a project funded by CVASU and UGC
